Small company or Startup CEO

Recently, I was working with a company on a hands-on project and I came across a very different work culture. It was a flat organization and one of the most unusual aspects I found was the CEO’s task list. It typically included Marketing & Product team tasks. There was no official Product team – the CEO filled this role. And there was a Marketing team but it was fairly new. So the typical role of the CEO was running product A/B tests and he would pick up some small marketing tasks he found interesting. This was apart from the usual query solving of the team and logistical stuff like invoice clearance and all that.

I found it pretty odd because in all my years I have never come across a CEO with such a task list. Except if it is a family run business and the director has a lot of money to spend. Or if it is a bootstrapping startup and they don’t have the funds to hire more people (which was not the case here).

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I was tempted to skip this work year review but I saw that I had managed to post 3 blogs in 2017. Not bad, I thought considering that I cannot recall when I last landed on this blog dashboard! The reason I wanted to skip it was because I already wrote my travel and spiritual year-end review in November at the Jain New Year, and not because there is not much to write (when does that ever happen!)

This year has been quite a roller-coaster ride!

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In the earlier days of social media for a piece of content to go viral, it meant that,

People on twitter would copy the tweet and re-paste it with a RT sign. Or similar on Facebook.

It was all manual. So, the content had to be that good. Moreover, the platform did not prompt sharing in anyway – I mean there was no way to do it, except manual way.

Take Instagram for example, to share a post on it I have to actually use a different app to accomplish it. Imagine if we had a one click share button. Wouldn’t shares increase? And become more a part of the Instagram culture?

So earlier sharing content wasn’t a platform culture. On twitter it became an organic part of people culture and then over time the platform adopted it and provided an automated share option. Sharing is now just a quick click, so much so that sometimes I even click it by mistake! And of course Facebook has also adopted it, with similar impact on platform culture.

So virality became a bit easier as platforms started facilitating it.

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3 Common Email Marketing Challenges

In my earlier blog post I highlighted why all companies including time-strapped startups should have a robust email marketing channel, and how to go about building it. I extolled the many benefits of an email marketing channel for startups and bigger brands alike. It sounds so simple. Then what are the few reasons due to which a lot of companies fail in their email marketing attempts? Here are 3 common email marketing challenges I have come across in most companies I have worked with,

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There is no end to business seniors and entrepreneurs looking to put strong marketing channels in place for their company. But most of their efforts remain half baked, because No Time. Better known as No BANDWIDTH in startup circles. I have helped lots of startups with their digital marketing activities, I keep in mind that most activities need to be very effective with least effort. So typically my first suggestion to most businesses is : Build an Email marketing channel!

Not only does email marketing have some of the highest conversion rates in the industry but it is also one of the most neglected.

Depending on the bandwidth available, the frequency of email can be adjusted and then if done right, it can become one of the most efficient and effective marketing channel for the business.

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I have exactly 3 blog posts in the entire year on this blog, and one of them is the annual review of 2015. 😀

It seems this blog might become a log of my work experiences of the year. This year was crazy on many fronts – professional, travel and personal so I am finding these year end blogs tougher to write than usual. But here goes…

In-House v/s Agency

One big change in this year – I was mostly dedicated to one project as in-house Marketing Head. And I realised I really enjoy focusing on one project this way. It allows me to get into it and figure out the nitty gritties. There were some clear advantages to working in-house

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I don’t do much of business reading, but I like a good autobiography. The previous one I read a while back was Sam Walton’s Made in America. It was an intriguing read. I still remember how Sam Walton, founder of Walmart had valued the buck as a kid and never really lost that habit of looking for Value For Money in everything he did. Recently I picked up Akio Morita’s Made in Japan – surprising how both the books have the similar name style. 🙂

I was intrigued to know more about Akio, because Sony has been a household name since ages, I still remember how I spent hours listening to my walkman as a kid. Now a days it is all available on mobile and the days of the tape are gone still I was intrigued to know about the company. I had no idea about it’s history at all. What also intrigued me was to know more about the Japanese work culture and industrialization history. And this book really provides insights into a lot of it. Here are some snippets that I find worth sharing (there were many of those, I am sharing the ones I remember now. 😉 )

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