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Aamir’s new movie Ghajini is set to have a very interesting promo which could very well bring a web 2.0 revolution into bollywood. The promos for Ghajini are planned to be online ONLY. Being one of the first bollywood stars to start a blog Aamir used his online presence really well to promote Jaane Tu… He also asked users feedback on a song which could be featured on Jaane Tu..
So this online promo for Ghajini is not such a surprise.
Supposedly a very interactive website is planned for the film, it might also have an extension on the mobile!

One of the reasons for this working big time is cause whatever information lies on the web about Ghajini will be printed in news papers too. So inevitably the film will be getting write ups, offline.

A new film being released needs publicity and the media needs news to publicize so it is a symbiotic cycle.
Ghajini opting for an internet only promo, the cycle gets offset!
I am really looking forward to what will happen, if it works, nothing stops other movies to start doing this. And if hit bollywood film promos are online then the masses will be inevitably attracted to the web!
And this excites me cause it might spell literacy and progress!

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  • >I’m curious to see the Hindi avatar of this film – it’s had a turbulent journey from English to Tamil, and Tamil to Hindi might be just what kills it!Cheers,Quirky Indianhttp://quirkyindian.wordpress.com

  • >I didn’t know abt this english and tam version. I read up on it and it seems the two versions were quite different from each other.Whats common is the “anterograde amnesia”Also the screenplay of the english one Memento seems very interesting and one of its kind!!Since Aamir is involved in the Hindi one I am looking forward to it.

  • >AAmir is known for thinking out of the box and I like his idea of “Web Only” promo .Web as a media is overtaking others and India needs such initiatives for more net penetration.Would you be interesting in writing at http://movies.newscrux.com also .Drop me an email at veresh@newscrux.com

  • >Veresh, I agree. Aamir is really innovative.And yes web is taking over the media, in fact blogging is actually being referred to as the 5th estate by many!