>ROI – Tracking Traffic
One of the best bits about internet campaigns is that the traffic generated is pretty measurable. In a basic campaign which involves a URL promotion some basic ways to go about measuring traffic is,
Google Analytics: This is classic Google, free service with powerful features! You must have this enabled for your website or blog. Its fairly simple you just need a Google account to start of with analytics.
URL shorteners: With twitter comes URL shorteners. Since twitter allows only 140 characters in a tweet, sending usual URL’s is not possible cause they are very long. These URL’s eat up too much tweet space and sometimes exceed 140 chars by themselves. This led to URL shortening services. A popular example is bit.ly. These websites allow you to measure how many clicks a particular shortened URL received and how many clicks the parent long URL generated. So it gives a good idea about traffic.
These are two quick and simple ways to measure traffic. Do you use any different methods?
Hello There..Professionally into social media & digital marketing since 2008. Here I share my work insights and thoughts. Infrequent posting since many years, owing to my other two blogs on Travel & Spirituality. :) For my work services you can check: www.digiwhirl.com Best way to contact me is via Twitter: @priyankawriting Email: priyankawriting(@)gmail(.)com
- 3 Common Email Marketing Challenges & Workaround
- Setting Up An Email Marketing Channel: Essentials You Must Know
- Work Year 2016: Working In-house v/s Agency
- Sony Founder, Akio Morita’s Autobiography: ‘Made in Japan’
- Branding For Early Stage Startups
- 2015: Winding Down my Office Setup & Learnings #Startup
- Working Tips: When it is time to Speak Up at your Job