>Good Ideas come from outside the Group

>A recent NY times article looks deeper into creativity! A research shows that mingling with different groups helps foster innovation and ideas.

“People who live in the intersection of social worlds, are at higher risk of having good ideas.” says Ronald S. Burt, a sociologist at the University of Chicago

Read another analysis of Burt’s study: Collaborative networks produce better ideas.

The ability to ideate seems directly related to:

– how diverse and heterogeneous your connections are
– how adept you are at transferring info and practices from one group to other
– drawing analogies between the groups different aspects
– combining the similarity of the groups

Such info exchange and socializing would require good communication skills!

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