>Chase community contest just commenced where The Invisible Children won after some tough competition ! It seems however that these contests are now gonna be happening all the time – Courtesy the Pepsi Gods.

Pepsi Refresh Project

The corporate giant announced earlier that they have pulled out of SuperBowl advertising and is now opting for digital campaigns that would also help the society. The campaign is now live and it is very ‘refreshing’!

I love the design, branding and theme colors!

How it Works

People can submit ideas until 1,000 ideas get accepted in a month. The ideas can be an individual making a change in society or a full fledged organization or anything in between.
These ideas are segregated into 6 different categories:

Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education

They are then open for voting. A person can vote for 10 different ideas in a day. To vote he has to sign up via email or with Facebook connect.

Every month upto 32 ideas can win!

10 ideas that are individually powered so they are smaller in scale -amnt $5k each

10 ideas that are individuals/small group based, with probably higher scale – amnt $25k each

10 ideas for companies and organizations – amnt $50k each

2 ideas for organizations which can really scale up – amnt $250k each

So that is a LOT of money pouring into social projects!

But if you think you can rush off and submit your idea, as I did, think again cause,

Only legal residents of one of the 50 United States or the District of Columbia are eligible to apply.


So what do you think of this campaign? It seems these contests to decide which charity to donate are now a happening trend!

  • >I am wondering, Do we have such campaigns in third world countries, specially in India?

  • >Have not come across such a campaign, at this scale for India, but there have been many other campaigns on social media for Indian NGO's, donations etc… This blog posthttp://www.ow.ly/13FKn mentions a few of them

  • >Hmm, I have read this blog post today morning. But, I feel that its not as attractive as the ones we have seen recently in US like Chase Community Giving and this Pepsi thing. May be the other side of my brain says, its not about the money spent in giveaways, its about the effect and impact a campaign has on the society and community.

  • >I agree that the social media charity campaigns in India have been small scale and in no way as attractive as the Chase or Pepsi Refresh.(Both these are early in adopting crowdsourcing for giving donations, soon we might see something like this in India too!)I feel the money aspect is important simply due to the amount of change that is needed in society. There are just so many causes.. so sure there should be a way to ensure the appropriate usage of the money.. but huge amount is needed.