>A very interesting talk about what works on the Internet! As Alexis of Reddit explains any campaign needs to get the interest of people. Its not just about the cause or the gains at the end of the day. In fact it may not even be about your target audience!

Its about Being Social. People want to listen to stuff they are interested in.

http://video.ted.com/assets/player/swf/EmbedPlayer.swf

Another example of such a campaign that I mentioned earlier is Stripey the Cub.
It started around the 1st of Feb and in a month it has close to 200,000 fans!! Stripey is something people find hard to resist!

 
  • >I am not really that big on fans. Seeing 1% of users who sign up to the page are really die hard fans.The way i see it on orkut and facebook is some user check the number of fans .if the fan count is over a certain number they join . Not really because of the cause. This may not be the case but just an observation 😉

  • >Hmmm .. I will have to think a bit about this and then respond. might write a blog post on this cause quite a few people have these thoughts.