>Everyone keeps talking about Facebook, and how it is growing. Though a lot of the talk is also about its lousy privacy setting changes and all that.

Recently I came across an article that Skype is bigger than Facebook.

Facebook has a big habit of going around reminding everyone that it has cracked the 400 million registered accounts benchmark. (they say “users”, and I say “registered accounts” because I know numerous people who have more than one account for reasons such as forgetting their original login information) But over at Skype they might snicker at that number as the VoIP (Voice over Internet Protocol) service has bypassed 560 million accounts. Read More.

That got me thinking, about Skype. Recently I have started my own digital media company along with a friend in Hyderabad. The last time I met this friend it was about 3 years ago. We kept in touch via phone, but obviously for company planning phone talks become too expensive. So we have switched to Skype!

And.. its very cool, their color theme (sky blue!), service, features, user interface. All in all creates a very good product! This article however made me think of its marketing side. As the article mentions,

Skype and Facebook are very different creatures, but it’s interesting to see how large a company that provides an actually useful service can get bigger than one who’s apparent key reasons for existing are for you to share embarrassing photos of yourself and tend a virtual farm. Skype has also not felt a need to try to weasel its way into every corner of the Web with questionable tools that track your movement from site-to-site, or manipulate your profile because you click a “Like” button somewhere. Skype just exists. If you choose to use it, great, but if you don’t, they aren’t in your face about it.

This made me think that these are the aspects that make a ‘Brand’. The aggressiveness in marketing campaigns or lack of it, whether they are pushy, do they provide value or do they play to people ego’s, have they copied other services or are they original etc…

This is important, cause even though I use Facebook more than Skype I think FB is crappy. Someday if there is some other alternative I would gladly shift.
To change Skype I need too much reason. Only if another product is much better or some such would I change to that.

 
  • >I don't get the comparison. FB and skype has two different target.Also can you integrate disqus?

  • >yes that is also what the article mentions. I am just pointing at the difference between brand and product. and how I like Skype as a brand.Why should I integrate Disqus?

  • >There are many advantages of disqus. Suppose someone commented on my blog via disqus and comes to your blog which also has disqus he/she doesn't have to enter all details. This might increase the possibilities of comments.Also, if i have left a comment, the follow up comments come directly to my email box. So i dont have to go through the hassle of checking the replies again and again, like i had to do it now.

  • >Ohh this comment box does not have an option to get comment replies 🙁 The other type of comment box that blogger has does give that option.Ok I will check Disqus out but I dont like it… it keeps asking people to sign in if they have not signed in earlier. But then they also have facebook and Twitter sign in's thats a plus!