Earlier I had featured Annkur on the Entrepreneur Spotlight series. The last time I went to meet him, I also met another of his entrepreneur friends and mentee – Gaurav Munjal. It was very interesting listening to them talk about their entrepreneurial experiences.
Business: An apartment rental site for college students – Flat.to.
What led you to prefer the idea of starting your own venture as opposed to a job?
Honestly jobs are boring how much ever they pay you, there is no adventure, there is no fun, there is no rush. You report to someone, you suck up to them, you deliver things and you get praised or you get trashed. Being a bit more humble, I always wanted to start something, to do something of my own and that led me to do this. Anyway it’s not my first venture 🙂
Tell us about your previous entrepreneurial ventures
Unacademy: educational video channel, has more than 100 videos and 400,000 video views. Was started when I was in third year and I wanted to teach my fellow batch-mates about one particular topic and I ended up creating this video. Then started creating more and more videos 😉
(He also has a few more but talks about them only in a more informal setting, so if you meet him don’t forget to ask him about those! #jk 😉 )
How have mentors helped you with starting up? How important would you say it is for a newbie considering entrepreneurship to find a mentor.
My mentors from college told me not to start up, they told me to continue working and then go for higher studies and then figure out stuff. But some of the mentors like Annkur who are entrepreneurs have always been helping me throughout the way into figuring out stuff. I am glad to also have Aakrit as my co-Founder and lead investor, he has been a mentor and whenever I am in a dilemma he has always helped me figuring stuff out.
What would you like to say to anyone who is considering taking the plunge into starting up?
It’s not a plunge, if you are thinking it is a plunge then it’s probably not for you. It’s a way of life and you always knew you were going to do this someday or the other. So just jump, don’t think what will happen 🙂 We will see what happens and take it as it comes don’t worry about it. Just keep doing stuff and good stuff will happen to you.
How important is it and how can a startup create a distinct brand?
I think this is the most important thing, how do you stand apart from the crowd? How do you differentiate? That is what this is about, right? You need to create a brand that people remember for something, be it a niche. And then you need to build up on that brand. For example Flat.to when someone hears about it for the second time they know it’s a real estate site for students, they know what we are doing and they know it’s not just another real estate site but it’s a real estate site for students. Once you have the base brand then you build on that.
Plans for Flat.to?
More colleges, more students, more cities, more features in the product. Btw do you know we launched Flatmate finder and shared flats?
Hire well, micro manage, treat your startup like a company, and do CRAZY stuff, always!
Hello There..Professionally into social media & digital marketing since 2008. Here I share my work insights and thoughts. Infrequent posting since many years, owing to my other two blogs on Travel & Spirituality. :) For my work services you can check: www.digiwhirl.com Best way to contact me is via Twitter: @priyankawriting Email: priyankawriting(@)gmail(.)com
- Higher Content Visibility but with Clutter: A Nuance on Social Media Virality
- 3 Common Email Marketing Challenges & Workaround
- Setting Up An Email Marketing Channel: Essentials You Must Know
- Work Year 2016: Working In-house v/s Agency
- Sony Founder, Akio Morita’s Autobiography: ‘Made in Japan’
- Branding For Early Stage Startups
- 2015: Winding Down my Office Setup & Learnings #Startup