Not sure how it has started but May the Fourth, I mean the date May 4th is Star Wars Day. That time of the year when you go about wishing people ‘May the Fourth be with you!’

Hahah its so mundanely hilarious! This is why I love Twitter, there are always jobless folks and people [...]

Lately there have been couple of brands doing something that I find very interesting in the India social media space.

Puma – you probably have seen their FAAS contests around Twitter at some point in the last few weeks. They have connected with social media influencers and have sponsored giveaways for them if they had [...]

Along with social media comes daily content generation for brands! For traditional media, brands can ideate for weeks, make creatives, reject them, re-think, re-make until they were satisfied and only then release the TV ad or print ad out to the world! With social media – there is the social media team that makes the [...]

I must say that of all Facebook features, amidst the copying and controversies, the Timeline for Brands (not individuals) is my favorite! The visual appeal of the huge banners and ability for a brand to create a history is pretty kickass stuff!

A lot of brands have created visual grandeur by appealing to the emotions [...]

An in-house designation for social media marketing – how many companies really have it? The client wants to hand their social media work over to someone and yet they want to control everything that goes out on the social channels. This major clash with keeping it hassle free and yet controlled for the client can [...]

Last post I reviewed a campaign where for every Facebook fan the brand gave out some donation to an NGO. A mix of CSR and marketing for the company. This campaign I found to be a bit lacking. Just a few days ago I came across a similar campaign by a fitness brand, Equinox. [...]