Have been running an ad campaign for a healthcare client for months. Considering its healthcare with medical content ad rates were quite high.
A good rate is between $0.03 to $0.08.
Tried few different creatives – funny, informative, interactive – didn’t matter much.
Initially we were posting the ads in a geographical area where […]
Recently a lot of brands are looking to publish some really interesting and fun content through their social channels. Specifically brands into serious stuff like insurance and healthcare want to be cool, fun, light and yet meaningful out there on social media.
At a meeting with such a client, I was showing an ad campaign […]
Social Media is one hell of a dynamic field to work in.
New social networks, changes to old ones, innovative case-studies, game changing technology – its so dynamic! New ventures entering the market and the existing brands are evolving so fast! More than anything else, the gazillion little changes announced by Facebook!
When talking to […]
On an average I have written two posts a month here in 2013. A brief overview of these posts,
One of the most popular content on the blog a series of posts on how brands can generate great content right from their workplace. I plan to do more […]
Last week I attended the #DigiSights13 event a conference on Digital marketing for Pharma & Healthcare companies. It was very focused and I got some key insights into the industry and how digital can provide value to the space beyond the usual brand awareness creating campaigns.
Lately in India there has been quite a bit of news about political parties taking social media more seriously, however it is only being looked at as a marketing tool. For a while now I have been feeling that the term ‘social media marketing’ is wrongly coined because social media is never just about marketing…. […]
Hello There..Professionally into social media & digital marketing since 2008. Here I share my work insights and thoughts. Infrequent posting since many years, owing to my other two blogs on Travel & Spirituality. :) For my work services you can check: www.digiwhirl.com Best way to contact me is via Twitter: @priyankawriting Email: priyankawriting(@)gmail(.)com
- What’s the role of a Small Company or Startup CEO?
- Work Year 2017: In a Globally Distributed Team
- Higher Content Visibility but with Clutter: A Nuance on Social Media Virality
- 3 Common Email Marketing Challenges & Workaround
- Setting Up An Email Marketing Channel: Essentials You Must Know
- Work Year 2016: Working In-house v/s Agency
- Sony Founder, Akio Morita’s Autobiography: ‘Made in Japan’