Have compiled a series of analytical articles of kid brands using social media to engage with their target audience. Its very interesting to see how they have activities that are directed at the younger audience even though officially kids cannot have a Facebook profile until they are 13 years of age.

You can read [...]

Number of times the first things potential clients ask me is “Will it improve Google Ranking”.. I don’t want to say yes because I don’t want to sell social media as a search engine optimizer tool! Its a whole lot more. Building communities, interacting with them, generating feedback and a whole lot more…

After [...]

Social media is a really happening field. Almost every marketing person has it on their agenda, so when they meet me they always want to know more. If the meeting is a business one then they want to know how to catapault their brand into fame and glory in the social arena! Everytime I [...]

Quickly summarizing the social media clubs session, last Saturday on legal aspects of social media. It was conducted by Poorvi Chothani of Law Quest India. It started with some discussions on Intellectual Property and Copyright.

“A copyright is a set of exclusive rights granted by a state to the creator of an original [...]

I have spoken to a lot of companies and media agencies, very few of them have a solid plan to guide the social media activities. Without these guidelines, the activities at best are ad hoc and not optimal for the brand! Recently I wrote a blog, ‘The making of the Social Media Strategy‘ on [...]