The Offline Factor – A Facebook Ads Post #1

Have been running an ad campaign for a healthcare client for months. Considering its healthcare with medical content ad rates were quite high.

$0.15

A good rate is between $0.03 to $0.08.

Tried few different creatives – funny, informative, interactive – didn’t matter much.

Initially we were posting the ads in a geographical area where the client wanted to enter. Not a lot of people knew them there.

Later decided to place ads in the area where they were better established.

Bazinga… ad rates fell to $0.05 in the area where people already knew about them!

The Offline Factor.

Leverage the brands existing offline popularity in online activities like Facebook Ads!