The traditional business growth model focusses on the customer journey aka “funnel” in digital terminology. We determine the major engagement points of a potential customer with the business before becoming a paid customer. And we measure these points as best as we can.
On basis of this funnel data, we keep strategizing and implementing new ideas.
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In my earlier blog post I highlighted why all companies including time-strapped startups should have a robust email marketing channel, and how to go about building it. I extolled the many benefits of an email marketing channel for startups and bigger brands alike. It sounds so simple. Then what are the few reasons […]
There is no end to business seniors and entrepreneurs looking to put strong marketing channels in place for their company. But most of their efforts remain half baked, because No Time. Better known as No BANDWIDTH in startup circles. I have helped lots of startups with their digital marketing activities, I keep in mind that […]
I have exactly 3 blog posts in the entire year on this blog, and one of them is the annual review of 2015. 😀
It seems this blog might become a log of my work experiences of the year. This year was crazy on many fronts – professional, travel and personal so I am finding […]
Have been running an ad campaign for a healthcare client for months. Considering its healthcare with medical content ad rates were quite high.
$0.15
A good rate is between $0.03 to $0.08.
Tried few different creatives – funny, informative, interactive – didn’t matter much.
Initially we were posting the ads in a geographical area where […]
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Professionally into digital marketing since 2008. Currently, an independent business growth consultant. Infrequent posting since many years, owing to my other two blogs on Travel & Spirituality. :) For my work services you can check: www.priyankadalal.com Best way to contact me is via Twitter: @priyankawriting Email: priyankawriting(@)gmail(.)comWrote Recently
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